Advice & Resources
Starting and running a small business is no easy feat—it's a multi-faceted venture
that requires you to wear many hats. But no one person can be great at everything:
marketing, design, bookkeeping, legal issues, competitive analysis, website development…
the list goes on. You need to focus on the aspects of your business that you do
well, and let Web.com® help your business succeed on the web.
Along with our website, search marketing and hosting products, we offer a range
of learning resources to help you boost your knowledge and efficiency in the online
aspect of your business. From our monthly e-mail newsletter that provides robust
articles on topics ranging from website design to web marketing and small business
advice, to our daily blog that dishes smaller tidbits of tips, tricks and ideas
that are quick and easy to implement, let Web.com be your online "right hand".
Additionally, we offer more extensive resources in the form of guides, white papers
and reports. Just click on any report below to download!
5 Sources for Up-to-Date Online Marketing Information
Online marketing is one of the most dynamic forms of advertising in history. In the space of less than two decades, it has evolved and grown into a multibillion-dollar industry. It started with basic images and messaging and has morphed into a specialized discipline that continues to create wealth in a harsh economic climate.
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Easy Internet Marketing for Small Businesses
The internet can serve as a great leveler between big businesses and small companies. Internet marketing does not have to cost a fortune and done correctly and consistently a small concern can get itself noticed online as easily as a huge corporation. Understanding what techniques work best though is essential for any internet marketing strategy to be successful.
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Choosing an Effective Domain Name for Your Business
Deciding on a domain name that's unique for your business and that helps your customers and prospects easily find you on the Internet is an important part of your online marketing strategy. Ideally, your domain name will reflect the core products or services of your business. And because many of the obvious domain names — such as www.ipodrepair.com — are already taken, some creative thinking may be called for.
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How to Handle Negative Publicity
However hard you try there is likely to come a time when your business attracts some negative publicity. How you choose to deal with this unwanted attention if and when it arises can make all the difference in how severely it impacts your company and its reputation in the end.
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Types of Internet Shoppers and How to Make Them Your Customers
More people than ever are shopping online and e-commerce is certainly a field many companies can benefit from getting involved with, no matter what product they sell. However, before you call in the web designers and start creating your website you need to recognize that not all internet shoppers are created alike and in order to be successful your e-commerce site needs to meet the needs of all of them.
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Helping Your Customers Find You
Business owners have a hunter's mentality. They make sales calls, send post cards,
and blast e-mail messages, all in pursuit of their most desired prey: new customers. These time-tested tools have served the
business hunter well. But times, they are a-changing. Now, when people are ready to buy, they morph into hunters, with their
tool of choice being Google's search engine. So it's vital for businesses to understand the importance of making it easy for
prospects to hunt them down in their pursuit of the products and services they desire. Here are a few easy ways to raise your
GQ (Google Quotient) and pass "The Google Test" given by prospective buyers on the prowl.
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E-mail: Say It in the Subject Line
I'm sure you've read USA Today. The front page has a column called "Newsline" that gives informative headlines of what's
happening around the world. You can read the headlines and get a snapshot of major stories. Wouldn't it be useful to read
the subject column of your inbox and get that same level of information?
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